GMR Marketing

GMR Marketing LLC
Type Public
Traded as NYSE: OMC
Industry Marketing Agency
Founded 1979
Headquarters New Berlin, Wisconsin, U.S.
Number of locations 25 locations in 12 countries (2010)[1]
Key people Gary M. Reynolds, CEO
Revenue $110,000,000 USD (2008)
Employees 600 (2009)
Parent Omnicom Group
Website http://gmrmarketing.com

GMR Marketing is one of the world’s largest engagement marketing agencies.[2] Headquartered in New Berlin, Wisconsin, it has 25 offices in 12 countries on four continents.[1] The firm was founded in 1979 by Gary M. Reynolds, who was credited with originating the practice of engagement marketing[3] and remains CEO/chairman of GMR Marketing. GMR’s first client was Miller Brewing Company and MillerCoors is still one of the firm’s largest clients. GMR is part of the Radiate Group, a consortium of Omnicom-owned specialty service marketing agencies.

GMR became identified by its practice of engagement or “live” marketing. Engagement marketing involves the development and operation of events that build brand relevance with consumers on a personal level by leveraging interests in sports and entertainment through interactive, face-to-face methods.[2] The company’s primary venues for brand promotions are shopping malls, temporary retail locations, concerts, sports, lifestyle events and virtual events. Their services, as listed on www.gmrmarketing.com, range from concept and design to construction and site management.[3] GMR's website lists its agency competencies as being Sports, Entertainment, Lifestyle, Retail, Consulting and Digital.[4]

GMR’s offices are in Milwaukee, Chicago, New York, Los Angeles, Charlotte, San Francisco, Seattle, Dallas, Detroit, Toronto, Vancouver, London, Barcelona, Madrid, Seville, Valencia, Seoul, Warsaw, Munich, Frankfurt, Sydney, Singapore, Dubai, Mumbai, Moscow and Beijing. GMR is a regular winner in the annual Pro,[3][5] Ex,[6][7] REGGIE,[8][9] and Effie[10] awards. It was honored as 2011 Best in Corporate Consulting, Marketing and Client Services by Sports Business Journal at the Sports Business Awards on May 18, 2011, in addition to being named the 2009 Sports Event Marketing Firm of the Year at the Sports Business Awards on May 28, 2009.[11]

Client Roster - Past and Present

MillerCoors, Visa, Lowe’s, Gillette, Comcast, Ask.com, Johnsonville, McDonalds, Jeep, Gatorade, Major League Baseball, Major League Soccer, Green Bay Packers, Axe, Best Buy, Microsoft, New Balance, Comcast Cable Communications, PepsiCo, Jim Beam Brands, Hyatt, Highmark Blue Cross Blue Shield, Speed Channel, Hershey, Dairy Queen.[12]

Notes

  1. ^ a b GMR Locations http://www.gmrmarketing.com/en/Locations/
  2. ^ a b 2009 It List http://www.eventmarketer.com/templates/Event_Marketer_Magazine/media/1_EMList.pdf
  3. ^ a b c Promo Magazine’s 2002 Agency of the Year http://promomagazine.com/agencies/marketing_pace_setters/
  4. ^ GMR Website: http://www.gmrmarketing.com/
  5. ^ 2007 winners list http://promomagazine.com/agencies/marketing_hooray_us/
  6. ^ 2007 Winners list http://www.eventmarketer.com/viewmedia.asp?prmMID=1742
  7. ^ 2008 winners list http://www.eventmarketer.com/viewMedia.asp?prmMID=2056
  8. ^ 2006 winners list http://www.pmalink.org/eshilon/press_releases/default.asp?p=pr_03102006
  9. ^ 2009 winners list (page 5, 11) http://www.pmalink.org/resource/resmgr/pdf/reggie2_awards-final-2.pdf
  10. ^ 2009 winners list http://www.effie.org/downloads/2009_winners_list.pdf
  11. ^ Best In The Business: http://www.sportsbusinessjournal.com/article/62657
  12. ^ GMR Client Roster: http://www.gmrmarketing.com/ClientExperience/

External links